Brendan O'Sullivan

Tier: Free (upgrade candidate) | Platform: iOS | Focus Bias: Halo Effect (Social)

Upgrade Journey

Brendan starts on the free tier, discovers value through the bias library and exercises, then hits a moment where he wants the full dashboard to track his team-related blind spots — triggering the paywall and subscription flow.

Background

Brendan is a newly promoted team lead at a logistics company in his mid-30s who keeps discovering that managing people is nothing like managing spreadsheets. He's earnest and slightly overwhelmed.

How He Uses Anti-Bias Trainer

Brendan scored 65% overall with Social at 50% — his blind spot. He focuses on the Halo Effect after realizing he keeps giving presentations to the same person because she nailed it last quarter, ignoring that someone else prepared the current deck. He started anonymously, completed the quiz, then upgraded to a Google account to preserve his progress. He reads exercise explanations carefully even when he gets the wrong answer.

What He Values

• Practical insights that connect directly to team management
• The ability to start anonymously and upgrade without losing data
• Clear explanations of why a response is biased, not just which answer is correct
• Personalized recommendations that identify his biggest gaps